Victoria Devine, financial advisor and personal finance influencer, launches a She’s on the money branded investment platform, powered by the Six Park robot-advisor.
With a minimum investment of $ 5,000, fans of She’s on the money (which has a 160,000 social media community) will be able to invest in the platform for the same fees Six Park charges in its other robot-counseling products.
On balances between $ 5,000 and $ 19,999, a fixed monthly fee of $ 9.95 will be charged. For those with between $ 20,000 and $ 199,999, 0.5% per annum is the fee and reduced to 0.4% up to $ 499,999 and 0.3% on balances over $ 500,000.
Guess and She’s on the money will realize a percentage of the revenue Six Park derives from the new brand platform. A spokesperson said they could not disclose this percentage.
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“We are very careful about who we align with and have gone through a long process of research and due diligence to find a suitable partner. Six Park has proven to have an impressive pedigree on its Investment Advisory Board, extensive experience, an understanding of our audience and a professional approach to partnerships. Six Park’s investment philosophy is also strongly aligned with our approach. She’s on the moneyDevine said.
“We want our community to think long term, we want it to be well-diversified and we want it to be able to get a well-assembled investment portfolio that matches its goals and level of experience. “.
Devine’s audience, most of whom are young women and many of whom only work part-time, are unlikely to be able to afford professional financial advice, she said.
“I was once turned away from a financial advisor and I know what it feels like to feel lost financially and to feel like missing out on services and opportunities that the rich take for granted,” Devine, who is also Managing Director of Zella in Melbourne. Wealth, said.
“That’s why it’s so important to be part of this solution. As financial advisors, we all need to work together to help people. Different customers have different needs, and different business models can meet all of those needs.
“We need to stop worrying about the competition, stop seeing technology as a threat and stop saying it’s too hard to fill the gap in advice and throw our hands up. It is time to find solutions – not in five years. Now.